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TableĀ 2 SWOT analysis in traditional Chinese medicine internationalization

From: SWOT analysis and revelation in traditional Chinese medicine internationalization

Subjects Criteria description
Strength TCM in theory and in treating diseases
International demand for TCM
Natural medicine resources
The scale and power of TCM enterprises
Weakness Cultural diversity
Quality control of TCM
Difficulty in identification of active principle from TCM composition
Limited research input into TCM and challenge for technological innovation
Opportunity Continuous improvement of attention to TCM by the international community
Opportunity for economic globalization
Chinese government policy support
Continuous recognition of the advantages of TCM
Threat Differences between Chinese and Western cultures
Dual risks in Chinese and foreign markets
Limitation of technical trade barriers
Challenges in intellectual property related to TCM