Table 2 SWOT analysis in traditional Chinese medicine internationalization
From: SWOT analysis and revelation in traditional Chinese medicine internationalization
Subjects | Criteria description |
|---|---|
Strength | TCM in theory and in treating diseases International demand for TCM Natural medicine resources The scale and power of TCM enterprises |
Weakness | Cultural diversity Quality control of TCM Difficulty in identification of active principle from TCM composition Limited research input into TCM and challenge for technological innovation |
Opportunity | Continuous improvement of attention to TCM by the international community Opportunity for economic globalization Chinese government policy support Continuous recognition of the advantages of TCM |
Threat | Differences between Chinese and Western cultures Dual risks in Chinese and foreign markets Limitation of technical trade barriers Challenges in intellectual property related to TCM |